If there is a person with whom we all want to talk during Christmas, that is Olentzero (the Santa from Basque Country). And if there is a platform we can use to have direct contact with him, that would be Whatsapp. However, until now, the traditional way of communicating with him was via letter, an unidirectional messaging way that doesn´t let you interact with him. Olentzero is the first entertainment chatbot built for Whatsapp with an organic artificial intelligence. It responds in real time, everything is dynamic, like a real life conversation.
Olentzero in Whatsapp is an initiative that makes an impact on popular culture and delivers a unique user experience hacking the most used instant messaging platform in the world.
Results
1.614.626
conversations in 10 days
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58%
of users talked daily
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12 minutes
average conversation
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98.537
received
Results
103.935
received
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